SoCal Uno – Hispanic Advertising in Southern California

By January 31, 2013Ad Executives Blog

I have recently taken on a new network buy available in Southern California.  Called SoCal Uno and it gives advertisers the ability to purchase 3 prominent Spanish language newspapers…all for 1 buy, 1 rep and 1 bill!  Plus, advertisers get a bundle discount.  This network buy covers the Inland Empire, Orange County and San Diego County.  Plus, reaches over 725,000 Hispanic readers every week.  The network is new, but the papers are not.  Each paper has over 10 years of successfully serving their community.  The papers are:  Enlace San Diego, La Prensa Riverside and Excelsior Orange County.

In working with these papers, I am finding that many advertisers are under the impression that a buy with the major LA newspapers gets them adequate coverage in the Inland Empire and Orange County.  When, in fact, this is not the case, the major LA papers have very few copies in these areas.

California’s Inland Empire is home to 1.8 million Hispanics.  Orange County is home to 1 million Hispanics AND is the most affluent Latino market in the entire US.  Additionally, San Diego is home to 1 million Hispanics AND is home to the busiest border crossing in the world!

Contact us at: 763-792-3538 for more information!

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